Australian wine producer Banrock Station is upping their green effort. The company has introduced a series of wine labels that encourage “Supporting Global Conservation”.
Banrock Station’s website makes similar efforts. The company is based in a large building by the Murry River in South Australia and have been there since 1994. Improvements have been made to the wetland centre in that time; with solar power, renewable materials and a minimal environmental footprint acting as something of a tourist attraction while allowing native birds to continue to roost there.
The website also contains a water calculator which keeps watch on over 400 households. The participants of the survey, it is calculated, save over 65,000 litres of water a day.
In Pure Spirit
Do applaud Banrock Station’s efforts or are these yet another example of greenwashing?
Is global conservation an appropriate focus for a wine company? Are Banrock Station doing the best thing by directly focusing on their direct environment or should they make more effort on glass recycling and responsible drinking?