Extinction Sucks is designed to bring quality conversation and green issue programs to the digital audience.
Babelgum commissioned Off The Fence, award-winning filmmakers based in Amsterdam, to produce the series in association with the WWF.
“We believe online audiences deserve the same quality and viewing experience as traditional television has offered,” says Babelgum’s commissioning chief editor Claudio Scotto di Carlo.
“We also believe passionately in the power of the internet to help protect threatened species. WWF are the world’s leading conservation organisation so it made sense for us to partner with them to bring this exciting series to life.
“Extinction Sucks breaks the mould of traditional wildlife programmes – both with its fast-paced, humorous style and by being online – and will appeal to a wide range of audiences. It’s a wildlife series for the digital age.”
“It was a first for us,” says Off The Fence boss Ellen Windemuth, “but it proves you can make funny, engaging wildlife programmes with a serious message for online viewing. Working with WWF meant we could get access to great stories, great characters and great locations.”
In the series, Ashleigh Young and Aleisha Caruso, two Australians travel the world in an attempt to raise money for the WWF’s conversation projects. The first episode of Extinction Sucks features the elephant conservation program being run by WWF India as they battle against the illegal ivory trade and poaching.
Wild elephants in the Mudumalai National Park have also killed by speeding motorists and in the first episode of Extinction Sucks Ashleigh and Aleisha have a go at traffic management.
In Pure Spirit
Will you be popping over to Bablegum to watch these awareness programs from the WWF? Or do you believe Extinction Sucks! is an ill advised venture and the WWF would have been better spending the same money directly on aid?