Update: As we suspected – Heineken had nothing to do with dog fighting. Read on to discover about snakes.
It wouldn’t be cool for a brand to promote bear-baiting, dog fighting, badger-baiting or cock fighting. Would it? What about snake fights? Snakes don’t have fur or feathers. Does that make them different?
I’m really not sure about the latest Heineken ad. It seems to be suggesting that snake fights are cool. Okay, the ad says the secret, off shore, snake fight is for charity but does that change the fact humans are encourging animals to fight each other?
2012: Dog fighting update
It’s a year after the snake fighting advert and Heineken find themselves in a dog fighting drama. This time concerns centre around this picture which seems to show Heineken banners beside a dog fighting pit.
However, I think there are real questions as to whether Heineken actually put them there or whether the venue happens to be a Heineken outlet and, without telling the brand (which seems likely), gets involved in animal cruelty.
In Pure Spirit
What do you think? Is Heineken pushing too hard to be cool with this ad? Have they crossed the line?