The story of sushi is a video for the sustainable food company Bamboo Sushi. Bamboo Sushi tries their best to ensure that the fish served to their customers does not come at the cost of destroying the sea.

The video explains why fishing should not be taken for granted and the dangers the world face. However, the video also suggests a solution to the problem – to move towards specialised and regulated fishing fleets.

In Pure Spirit

What did you make of the animation? Good – or just an attempt to greenwash an audience for commercial gain? Will it make you think twice about the fish you eat?