The online farmers’ market Natoora has redesigned and relaunched its website.
To mark the occasion they’re giving new customers £50 off, there are conditions, you need to use the code Natoora50 before 15th November and can claim here*.
The new site looks slick and trustworthy. Natoora is already well known to ethical eaters and it seems that the brand is looking to grow into the corporate area with this new look and feel – perhaps targeting SMEs or even blue chips with the idea of sourcing good, fresh food for their employees.
If you’re not familiar with Natoora then it’s a simple walkthrough. Select from a range of top quality food and have it delivered to you. It’s not a supermarket. It’s a collective of farmers and that’s what makes it special.
It would be wrong to dismiss Natoora because of their strong connections with farmer communities. They mean to get their digital marketing exactly right. For a start, they run an affiliate program (which In Pure Spirit is a member of; you’ll see the links in this post) and they’ve done a pretty good job of the SEO on the new site. The 301 redirect from their homepage to /shop/ is a hiccup but we can assume it was necessary. They’ve tried their best with the URLs, they’re short-ish, a nod towards keywords but I wish they had hidden the .html elements as they’ll have a migration challenge on their next redesign. There’s the missing robots.txt file with the awkward redirect to the homepage too.
The site’s backlink profile looks healthy due to the foodie blogs who happily link to one another. There’s perhaps just the suggestion of an aggressive past with suspect pages like this one and rather a lot of ice cream pages.
Natoora also runs a blog* of their own, have it on the right domain and brand it differently. They’re on Twitter as well and that’s ideal if you want to flirt with foodies, but they’ve not been there long and could do with more followers (tell them @inpurespirit said hi).
In Pure Spirit
What do you think of Natoora’s new site? Do you like it? Do you like it enough to shop there?
Disclaimer: Links marked with a star(*) are revenue links.