British train ticket booking website thetrainline.com are using sheep to support their TV campaign.
Iain Hildreth, Director of Marketing at the trainline, said in this YouTube video that the sheep seemed to be enjoying themselves. Farmer Michelle Waterman, in the same video, explains that these sheep are used to wearing the jackets. It wasn’t made clear how long sheep wear show jackets for and how long they’ll wear the trainline jackets for each day.
The Met Office five day weather report for the area suggests temperatures will be between 16 degrees centigrade and 18 degrees centigrade.
The jackets have been placed on sheep outside the Dorking train station. Hildreth has said that sheep elsewhere in the country might also be given the trainline jackets to wear if this first trial goes well.
Advertising agency DLWK created the TV campaign for the ticketing website which also features sheep.
In Pure Spirit
What do you think? A clever marketing activity? Is this a good way for farmers to raise money without relying on the supermarkets?
Or is it cruel to make animals wear jackets as we approach the summer? Is it unethical to use animals like this in the first place?