Relationships are always complex – more complex than the most sophisticated computer network or program. In fact, a single brain is a more intricate than the world’s most powerful super-computer due to the billions synapses and neurons. That’s why men and women react to a far wider range of stimuli than computers and do so […]
ARCHIVE NEXUS // LYNX
Delve into In Pure Spirit’s ‘lynx’ stories
Click any connected node to uncover deeper links in the archive, or follow a lead directly.
Sexy, scary and ridiculous – the latest Axe/Lynx ad
The deodorant is known as Axe in the States and as Lynx in Europe but no matter where you are in the world and no matter what you call this product – this ad is silly. Timed for halloween the ad begins with the usual pretty girl in her knickers being chased up the stairs. […]
