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Sponsored Video: Technology and Pheromones

April 1, 2012 by Andrew Leave a Comment

Relationships are always complex – more complex than the most sophisticated computer network or program. In fact, a single brain is a more intricate than the world’s most powerful super-computer due to the billions synapses and neurons.

That’s why men and women react to a far wider range of stimuli than computers and do so more quickly and less predictably. For example, people have the concept of a good scent and computers don’t.

However, it makes sense to speculate that computers will continue to help us with relationships, help us to understand one another and help to empower us to make the right decisions.

The Lynx spray app ad illustrates exactly the potential.

In Pure Spirit

Do you have any app loving friends who you think appreciate the app? Today is a good day to send them the video.

I particularly like the fact that the Lynx video features vinyl. It adds a retro layer to the scenery in what might have otherwise been a situation out of scope the less tech savvy viewer. Music, of course, is a clever choice because just like scent it speaks strongly of individual taste.

Why not share your throughts on the Lynx spray app in the comments below or track the discussion on Twitter.

Disclaimer: This is a sponsored prank.

Sexy, scary and ridiculous – the latest Axe/Lynx ad

October 26, 2011 by Andrew Leave a Comment

The deodorant is known as Axe in the States and as Lynx in Europe but no matter where you are in the world and no matter what you call this product – this ad is silly.

Timed for halloween the ad begins with the usual pretty girl in her knickers being chased up the stairs. That’s the perfect chance for the camera to show a bum shot. Then things get silly.

In Pure Spirit

What do you think? Does this zombie love action help persuade you that you should be splashing the cash on some new deodorant?

How many hot girl and zombie ads do you think we’ll see this year?

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