I think of Chipotle has a Mexican sauce made from smoked chilli. However, it’s a big resturant chain in the States and there Chipotle sells burritos. They must be confident of their green creds because they’re really on the attack against mass produced foods in this wonderful animation called The Scarecrow.

There’s a game that goes with the film. You can download it from Apple’s App Store. No sign of an Android alternative.

The Scarecrow was made for Chipotle by the award winning Moonbot Studios. The song in it as a remake of “Pure Imagination” which comes from the 1971 Willy Wonka and the Chocolate Factory. The singer? The legendary Fiona Apple.

In Pure Spirit

What do you make of this film? Is this exactly the right sort of message Chipotle should be sending and isn’t his a great way to engage with people? Or do you disagree? Is this just greenwashing. Does Chipotle have a lot to improve in their own company before they start preaching to others?