I rather like the look of the rocket gardens website. Checking down at the bottom of the page I can see it’s part funded by the European Agricultural Fund for European Development. That’s a nice backer. Clearly rocket garden are big players in the eco revolution.
As are Cafedirect. As I blogged about back last year cafedirect find themselves pushed harder by the supermarkets with their own renewed push on fairtrade. I think sponsored videos (such as shown below) are a good way to reach out to blogs and associate their brand with modern fairtrade.