branding Archives

March the 8th is International Women’s Day. Yes, there’s an International Men’s Day too.

Did you know that brand mascot as twice as likely to be male than female?

It’s a marketing stunt, but I think it’s a nice one, as kitchen appliance brand CDA tried to fix this. Without simply changing colours to pink or adding ribbons and bows, CDA worked with an illustrator to re-imagine some iconic brand mascots as female ones.

Toilet Duck

Mr Muscle

Pringles

Green Giant Sweetcorn

Rice Krispies

Captain Birds Eye

Frosties

Homepride

In Pure Spirit

How successful do you think CDA have been? I think they’ve done pretty well, but if you disagree there are the comments below to say so.

Which brand mascot do you think would be better as a woman?

The European Union is working on a single logo to display on organic food. The idea is dead simple. A single logo, all across Europe, which lets you know that the food is organic and that “organic” meets a definition you’re familiar with.

Rather than simply having the red tape machine in Brussels churn out a logo they’ve spun out a competition to create the logo. The first round finished in June 2009 and collected candidate logos from the masses.

We’re on to the last round now. There are three logos left (all green) and you get to cast a vote for the one you like. The winning logo will move on to European fame some time later.

In Pure Spirit

Which logo did you vote for? What do you think of the idea of running a competition?