March the 8th is International Women’s Day. Yes, there’s an International Men’s Day too.
Did you know that brand mascot as twice as likely to be male than female?
It’s a marketing stunt, but I think it’s a nice one, as kitchen appliance brand CDA tried to fix this. Without simply changing colours to pink or adding ribbons and bows, CDA worked with an illustrator to re-imagine some iconic brand mascots as female ones.
Green Giant Sweetcorn
Captain Birds Eye
In Pure Spirit
How successful do you think CDA have been? I think they’ve done pretty well, but if you disagree there are the comments below to say so.
Which brand mascot do you think would be better as a woman?
Join the conversation