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International Women’s Day 2020: Gender switching brand mascots

March 7, 2020 by Andrew Leave a Comment

March the 8th is International Women’s Day. Yes, there’s an International Men’s Day too.

Did you know that brand mascot as twice as likely to be male than female?

It’s a marketing stunt, but I think it’s a nice one, as kitchen appliance brand CDA tried to fix this. Without simply changing colours to pink or adding ribbons and bows, CDA worked with an illustrator to re-imagine some iconic brand mascots as female ones.

Toilet Duck

Mr Muscle

Pringles

Green Giant Sweetcorn

Rice Krispies

Captain Birds Eye

Frosties

Homepride

In Pure Spirit

How successful do you think CDA have been? I think they’ve done pretty well, but if you disagree there are the comments below to say so.

Which brand mascot do you think would be better as a woman?

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Filed Under: Brains Tagged With: branding

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