This is a flashmob video from the Canadian group Testé sur des humains (Tested on Humans). The video is simple but incredibly powerful. I challenge you to watch it without smiling.
Yeah. The video is in French but that’s not a problem. The goal is to see whether anyone bothers to make the tiny effort needed to recycle the dropped plastic bottle. If you’re wondering about the quotes they are:
Each year, 671 million Kg of plastic are produced around the world.
Each year, 400 million refundable bottles and cans are not recycled in Quebec.
There are 18 000 pieces of plastic floating on every Km2 of ocean.
91% of Quebecers care about the environment. Do you?
In Pure Spirit
It’s a good situation to challenge yourself with. Hand on your heart and be honest – would you walk past the bottle or do you think you’d stoop to pick it up and drop it in the recycling bin?