No Joke: Save as .WWF

Quite a lot of people have dismissed the .WWF format as a joke. A spoof or viral marketing campaign by WWF Germany.

It’s easy to see why. If you pop over to Save as .WWF you’ll be told there’s only a Mac version ready. You have to Facebook Like the page to be alerted once the PC version is ready. That’s not really how the “Like” button works.

I thought that the webpage was pulling a simple trick; telling Mac users that only the PC version was ready and telling PC users that only the Mac version was ready.

As it happens; it’s no joke. WWF Germany really have launched a .WWF format. Turns out it’s just a modified PDF. It’s also already been cracked – by one Hams Bezemer.

Here’s the video:

In Pure Spirit

What do you think? Will we see sites around the web adding this button? Will people start sending .wwf fles as a sneaky way to stop people printing out their documents – perhaps to protect their commerical IP?