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EDF reaches out to the young as it keeps the focus on green tech

November 26, 2010 by Andrew Leave a Comment

EDF Energy has launched the “Energy TaskForce”. It’s a game, albeit a serious game, designed to capture the attention of young engineers. As with other social media efforts from the energy companies there is a Facebook page designed to let young engineers find out more and get involved.

The video below is a trailer for the interactive adventure game. It’s goal, EDF says, is to get to the heart of economic and industrial issues facing the energy sector as a whole.

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What do you think? Is it good to see that energy companies like EDF are reaching out to the next generation? Or are you just worried this is a bit of greenwashing targetting the young?

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Filed Under: Brains Tagged With: ads, EDF Energy, video

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