Babipur is an eCommerce site with a clear goal – to sell baby clothes and accessories which are both ethical and fair trade.
Lots of parents are familiar with the washable nappy debate – do you rise to the challenge of washing and cleaning reusable nappies or take the environmentally damaging disposable nappy approach? Not only does Babipur help should you decide to take the green but smelly option the site offers a host of other organic and ethical options in other areas of your baby’s life.
Babipur’s organic baby essentials section covers a wide range of clothes. The key ingredient here is the organic cotton used in the items. The cotton comes from fair trade farms so you know the family which grew and harvested the soft cotton from the fields also has a future to look forward too.
There is also a range of ethical baby shoes which make use of natural sheepskin in hand made ‘Cwitches’ and hand-knitted baby booties.
Whereas the site is no Amazon in terms of data mining Babipur does share a top ten bestseller list so you can see what other parents have been buying. At the time of this post, the knitted vegetable rattles are most popular and a roll of 100 biodegradable nappy liners are in second place.
In Pure Spirit
Do you think the internet enables worthy niche sites like Babipur to try and carve out some market share from the superstores and giant retailers? Or would we have shops like this in a High Street shopping society?