This 10 minute animation was created for World Water Day 2011. The man leading the project is Chris Perry, who previously worked at Pixar.

The video shows mankind exploting the local natural world, gobbling up its resources for themselves and failing to notice that it was destroying the local ecosystem.

There’s an unexpected hero and terrible consequences.

The Incident at Tower 37

Deleted scene from The Incident at Tower 37

In Pure Spirit

What do you think? Any good? Do you think the film will encourage people to think more closely about their water use?