Which is scarier? Living in a Jurassic world filled with hungry dinosaurs or getting your head into the world of finance? That should be a no-brainer. You shouldn’t fear sorting out your money in the way anyone would worry about a hungry T-rex.
While I contribute to a private pension (can we be confident in their being a public one in twenty or thirty years?) I’m still only just getting sorted out with better savings and investment plans than a mere bank account. If I had had more confidence at a younger age then I would have earned more on interest.
That’s why I like this game from Scottish Friendly. First off, this helps humanise a finance brand (yeah; by making it about dinosaurs – there’s irony) and makes the company more approachable. Secondly, the focus on Junior ISAs. This is a product that parents take out on behalf of their kids, contribute to and then the child takes control when they’re old enough. In other words, it seems to be like a pretty dramatic demonstration of how useful saving money can be to a young person just when they should start thinking about saving their own money.
The game doesn’t need a download and works on my phone. All you need to do is tap on a cooling egg to bring the heat lamp over it and warm it up. The longer you can keep all the eggs warm the better level of ‘Dinosaur Keeper’ you are.
I think it’s a pretty clear message too. To protect what you have now you have to think about the future too.
In Pure Spirit
Which dinosaur keeper level did you manage to achieve? Let us know in the comments below.