It’s a little weird by McDonald’s Canada has this brutally honest vibe going on. They’ve already shown all the careful lighting and cooking that goes into making the photo shoots for their burgers. It does explain why the meal from the restaurant looks nothing like the photograph, doesn’t help improve the mean from the restaurant but kinda shows it is all the same food.
In this video McDonald’s Canada address the infamous “pink goop” photograph that apparently shows what goes into a Chicken McNugget. McDonald’s denies this and shows us what really goes into the McNuggets. Yup. They take us into a chicken processing plant.
This video isn’t suitable for sensitive vegetarians but the rest of us might find it interesting. I think the approach by McDonald’s Canada is a good one. Transparency is needed today. With sites like Just Eat and Hungry House that enable local, family run restaurant, to hook into the internet and deliver food to households the drivethru and fast food business has a new threat. The last time I ordered burgers they came from a local American deli.
In Pure Spirit
Would you ever eat at McDonald’s? Has this video improved your perception of them or put you off?