10:10 is an organisataion that works with companies, schools and people to get them to reduce their carbon emissions by 10%.
I can’t quite untangle the people involved as the 10:10 website says it was founded by Franny Amstrong who was the director of the climate change blockbuster The Age of Stupid. They also work with Lizzie Gillett, featured in this video below, who also worked on The Age of Stupid.
This video is actually an ad paid for by First Direct. I’m sure First Direct want to be seen as green but it also strikes me that 10:10 have clearly left a positive impression on the bank.
In Pure Spirit
What did you make of the video? Would you give up your day job to go work on a project like 10:10?