We’re a fan of the humble push bike here at In Pure Spirit. Why? They’re green and good for you. Not only do pedal cycles not eat up fossil fuels but they don’t take up much space on the road. Did you know the bicycle will be 200 next year? Baron von Drais’ “Draisine” was […]
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Food for Thought: Should we eat bugs?
This animation by Emma Bryce makes the case that we should consider eating bugs. You’ll probably have to watch it before you’d even consider the idea. The animation was bone by Neighbor and if the narration sounds familiar it is because you’re hearing the voice of Addison Anderson who’s featured on TED-Ed before. In Pure […]
Naturally naked: Emma Watson supports Earth Day
These rather primal photos of grown-up star Emma Watson are by James Houston for the book Natural Beauty. As we have Earth Hour today and Earth Day later on in April it is a great time to be thinking about the issues raised. Trailer for Natural Beauty In Pure Spirit What do you think of […]
Cut leaf art
This this clever leaf art wonderful? There’s an important message here too. This art reminds us that every green leaf is capable of trapping CO2 and helping protect our enviroment. In Pure Spirit Is art just art? Nice to look at but of no value beyond that? Or can campaigns like this cut leaf art […]
Making your own natural swimming pool
In this video David Pagan Butler – a man with a great name and a record of making films for the BBC on natural swimming pools – shows us the highlights behind his own natural swimming pool. A more detailed guide and DVD are available from Green-Shopping.co.uk. In the meantime this video serves to inspire […]
Is the internet dirty or green?
Patrick Clair as produced a fantastic video which asks; “How Green is your internet?” and in it people may discover the web is browner than they thought. Apple and Facebook are two villians in the piece. Google and Yahoo are two of the best. In particular, Google is trying to be carbon neutral, has set […]
Funny, cute and green
These three YouTube videos are a sample of superb character design and animated comedy. More than that; they’re a pro-green message given in a friendly, fun and easy to consume way. We need more ads like this in order to ensure the green message embeds with the younger generations. In Pure Spirit Which was your […]
Green Google: The Hamina data centre in Finland
Google tries to be green. The company is certainly investing a lot in green energy – although part of this is commerical wisdom; Google consumes a lot of energy and traditional prices will only rise. Data centres are big factory like buildings which house all the computer servers companies like Google, Yahoo and AOL use. […]
No Joke: Save as .WWF
Quite a lot of people have dismissed the .WWF format as a joke. A spoof or viral marketing campaign by WWF Germany. It’s easy to see why. If you pop over to Save as .WWF you’ll be told there’s only a Mac version ready. You have to Facebook Like the page to be alerted once […]
Does Fonterra kill orangutans?
Fonterra controls about 30% of the world’s diary exports. The company is owned by more than 10,500 New Zealand famers and has revenues in excess of NZ$16 billion. Fonterra is also the target of the Dutch arm of Greenpeace. Greenpeace’s beef with Fonterra is over the company’s use of palm kernel. The pressure group points […]









