Hell Pizza in New Zealand have (another) advertising campaign that’s upsetting the Church.
What have they done? They’re selling hot cruss buns for Easter. The buns are decorated with an inverted pentagram – a symbol commonly associated with Satanism.
There’s more. The tagline for the advert – which appears in billboards all over Auckland, the largest city in New Zealand – read;
For a limited time. A bit like Jesus.
Hell are scratching their head in confusion. In a statement to the New Zealand Herald, Warren Powell a director at the pizza firm, said;
“I do not see how it could possibly be disrespectful to anyone’s religion.
“We may bring them back next year, and everyone’s saying that Jesus Christ is coming back one day,”
The ASA in New Zealand have said they’ve recieved official complaints about the adverts. An investigation is underway.
In Pure Spirit
What do you think? Are these adverts insulting? Are they eyecatching and successful? Would you order any of Hell Pizza’s hot cross buns? In fact, would you ever order hot cross buns alongside a pizza meal?
I thought; great! they are telling people about Antichrist, who for a limited time will be a bit like Jesus. How this will sell pizza is a more obscure question…