Kenco coffee has entered into a six figure ad deal with IPC to run a marketing campaign across four of the publisher’s magazines. Marie Claire, Essentials, Ideal Home and woman&home magazines will be used by the coffee company to promote the brand’s association with the Rainforest Alliance. The three month deal will try and capitalise on the readership demographic of each magazine – such as “me-time”, “thinking time” and “catching up with friends” themes. The coffee company will also pay for a “special paper mechanic” designed to bookmark the tailored advertising messages once readers open them up.